Also, as I have told you before, your content can already begin to help them in one way or another and this translates into trust and reputation towards your brand. In which channels can you apply content marketing? There are different channels or formats in which you can apply content marketing. Here I share which…
Read MoreThese contents can be questionnaires, calculators, interactive videos or interactive maps. How to start your content marketing strategy? Define your buyer persona The first and main thing that you must have defin is who your potential client or buyer person is , because the content you create must be thinking for him. Therefore, if you…
Read MoreThe 6 key technologies for a call center in 2023 1.- ACD: the software in charge of receiving, managing and distributing all the calls that arrive at the call center . Your goal is to get every call to the right agent . 2.- IVR: allows users to interact with the call center without the…
Read MoreWhat is direct marketing? Direct Marketing is a technique that is bas on action/reaction. Seeks to post a message/action and get a response from the customer. This response can be a sale, a lead , or a phone call. For example, a company publishes an offer on viscoelastic mattresses on a billboard in Albacete. This…
Read MoreIt is not a complicat issue, but if you do not do it well you can face fines and complaints of all kinds. Knowing the basic rules will allow you to have at your fingertips a database full of conversations to improve your contact center. Is it legal to record phone calls? Yes. Recording calls…
Read MoreToday we will tell you what are the keys to segmenting a database correctly. To give you an idea, according to several studies, the fact of segmenting a campaign can make its opening rate grow by 203%. Yes, you read that right, 203%. How is an email database segment? The following questions are vital so…
Read MoreMandatory fields are mark with * What is SIP Trunk and how it works Mar 15, 2023 | Call centers , Innovation | 0 Comments IP telephony is one of the most us at the moment by call center companies . It allows us to go one step further and do things that conventional telephony…
Read MoreConclusion Having a content strategy on social mia is absolutely essential if you want to get good results and stop wasting time posting anything. Because without this roadmap, it is very possible that you are not implementing a good strategy that will help you achieve your goals. If you ne help with your content marketing…
Read MoreThis “label” allows, regardless of the agent that responds, to do so in the same way as the previous or following one. Not to be confus with “call center script”. This focuses on how to direct the conversation , what answers to give and where you should focus the call with certain customer actions. 11…
Read MoreOne or two casualties can mean a complete collapse of a small call center , so it is advisable to have a margin of movement. Training costs and the extra workload for other agents can be a major challenge. Keep in mind that some worker may fail for a long time or leave. 2.- Time…
Read MoreMost of the performance metrics or KPIs for call centers focus on customer satisfaction , their response and their future actions. The customer is the most important thing in a call center, so measuring their behavior and results is vital to know how they are working. What are KPIs for contact centers KPIs are metrics…
Read MoreMandatory fields are mark with * Types of call center campaigns, do you know them all? Jan 11, 2023 | Call centers | 0 Comments In a call center you can do many things. The types of campaigns are renew from time to time and with access to a call center you can carry out…
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