Today we will show you how micro segmentation combines with personalization in FreshMail. What is personalization and hyperpersonalization? The best marketing communication is one that is personal. According to the recogniz McKinsey company as many as of consumers expect personaliz communication. Start the message with the persons name. This not only increases the openness of…
Read MoreOne of the criteria is to recognize the sender and check his reputation. Thanks to the appropriate settings of the domain and senders address you can significantly improve your image for recipients mailboxes. This in turn translates into better deliverability. As for the actions of the recipients themselves unfortunately the repeat phrase in the Highway…
Read MoreI know it can be scary but thats my role. Pay attention to the dangers and ucate. At FreshMail we are working on a solution that uses Machine Learning and AI. Can we say that only the development of these technologies is able to ensure our security? Is there still much to discover about these…
Read MoreCan you tell us what exactly phishing is and what types of phishing are there? In the simplest terms phishing is impersonating a person or company in order to gain some advantage. Sometimes it is ridiculously clumsy e.g. an email from a Nigerian prince who nes a little financial help but later pays back with…
Read MoreAlthough in fact what we do is a craft that gives incribly much satisfaction. According to one of the many definitions a programmer is a person who solves everyday problems that other people are unaware of. The moment when after many hours of work. And talks with various experts the client finally gets a working…
Read MoreIf you use your own IT systems and solutions you can integrate via SMS via API which will enable you to send transactional and marketing text messages. Remember about the legal aspects Always keep GDPR in mind in your marketing efforts the email addresses and phone numbers you want to use must be obtain and…
Read MoreWhat you ne to know about SEO Before you even start using an SEO analytics tool its important to know the specific terms us in the industry. Otherwise you can easily get confus and as a result not be able to read the prepar reports at all. Therefore it is worth familiarizing yourself with the…
Read MoreFacebook Twitter LinkIn Google+ Pinterest Buffer Sitechecker keep up to date with Google Regardless of whether we are in the top ten of search engines or we are just launching our website we ne to keep our website optimiz in terms of SEO. Sitechecker will allow you to analyze your actions and plan further improvements…
Read MoreVery large and specific results can be obtain by A B tests at the level of ads on Google Facebook or Instagram . If you spend money to reach new customers its worth spending some time preparing various titles descriptions and graphics . There is a good chance that one combination will give you better…
Read MoreTests ab in FreshMail If the message fits well with the recipient or they already know your brand they move on to the engagement stage . KPIs then change to more specific business ones post likes and comments content sharing time spent on the site page entry opening emails link clicks number of products pages…
Read MoreThe gradual and slow introduction of data driven improvements to campaigns. The end goal is to increase conversions and sales. A B testing what is it? In life we are often unsure of a decision. If someone gives you an unfamiliar candy do you know which flavor will be a better choice cherry or apple?…
Read MoreIn most cases the cost of email marketing tools is significantly lower than that of Facebook Ads campaigns. The monthly Growth plan in FreshMail is PLN . For this price you get a landing page creator a webinar tool and an unlimit number of e mails. On Facebook PLN will allow you to broadcast any…
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