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How to start your content marketing strategy? Define your buyer persona The first and main thing that you must have defin is who your potential client or buyer person is , because the content you create must be thinking for him. Therefore, if you still do not have it well defin, stop and create this fictitious file with all the detail information of your ideal client to be able to continue with your content marketing strategy. Define the goals you want to achieve The second thing is that you are very clear about the objectives you want to achieve with your content marketing .
Stand out as a professional in my sector. Increase Guatemala Phone Number List visits to my website. Create a community on social networks. Increase sales of my services or products. Etc. This is very important, so take the time you ne to define your main objective and what you want to achieve with your strategy, since the rest of the steps will depend on it . Analyze the current situation One of the things that can help you the most to define your content strategy is to analyze the current situation, both of your brand, your sector or your audience .
About what problems your potential customer has, what are the trends in the sector, what your competition is doing, what opportunities your brand has to differentiate itself, what your customers think, etc. One of the mistakes I see the most, especially on social networks, is not defining the content pillars that your brand will treat. Talking about everything a little will attract people of dispers tastes , so it can complicate creating a community around your potential BTC Database US customer so that this effort can later become customers of your brand. My recommendation is that you choose 3 or 4 content pillars and define which categories you are going to treat within each of those categories and even the objective they pursue.
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