Conclusions about content marketing Content marketing is currently essential for any brand that wants to have a good presence on the Internet and attract potential customers to its website or its social networks, so if you still do not have your content strategy defin, get to it. already. If you’re not familiar with YouTube, you’ll…
Read MoreAnd you already know that if you ne my help, you can consult my services. If you lik what you have read, you can share the post on social networks: E-mail Facebook Twitter LinkIn WhatsApp Telegram Jessica Quero Jessica Quero Social Mia Manager, consultant and trainer in Social Networks. I help professionals and companies increase…
Read MoreWhat is the goal of content marketing? The main goal of content marketing is to attract potential customers with content that is useful and interesting to them . In other words, by creating content that is valuable to your target audience, content marketing allows you to attract potential customers for your brand, while also giving…
Read MoreIn which channels can you apply content marketing? There are different channels or formats in which you can apply content marketing. Here I share which are the most common and which could be useful to your brand: Social networks . Content marketing is very present in social networks, since it is a channel that allows…
Read MoreHow to start your content marketing strategy? Define your buyer persona The first and main thing that you must have defin is who your potential client or buyer person is , because the content you create must be thinking for him. Therefore, if you still do not have it well defin, stop and create this…
Read MoreOnce you have defin your content strategy, remember that it is not a static document, but that you must analyze your results periodically and rectify or improve your strategy bas on the data obtain. The world of marketing and the Internet is constantly changing, so your strategy has to be constantly changing as well so…
Read MoreMy recommendation is that you choose 3 or 4 content pillars and define which categories you are going to treat within each of those categories and even the objective they pursue. Choose which channels you are going to work In the previous section of this post we have seen several channels that you can work…
Read MoreWhat is the goal of content marketing? The main goal of content marketing is to attract potential customers with content that is useful and interesting to them . In other words, by creating content that is valuable to your target audience, content marketing allows you to attract potential customers for your brand, while also giving…
Read MoreAlso, as I have told you before, your content can already begin to help them in one way or another and this translates into trust and reputation towards your brand. In which channels can you apply content marketing? There are different channels or formats in which you can apply content marketing. Here I share which…
Read MoreThese contents can be questionnaires, calculators, interactive videos or interactive maps. How to start your content marketing strategy? Define your buyer persona The first and main thing that you must have defin is who your potential client or buyer person is , because the content you create must be thinking for him. Therefore, if you…
Read MoreThe 6 key technologies for a call center in 2023 1.- ACD: the software in charge of receiving, managing and distributing all the calls that arrive at the call center . Your goal is to get every call to the right agent . 2.- IVR: allows users to interact with the call center without the…
Read MoreWhat is direct marketing? Direct Marketing is a technique that is bas on action/reaction. Seeks to post a message/action and get a response from the customer. This response can be a sale, a lead , or a phone call. For example, a company publishes an offer on viscoelastic mattresses on a billboard in Albacete. This…
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