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You can create separate segments defin for example by date of birth or given age and then personalize communication through separate messages. For example you can greet most customers with Good morning and use Hi or even Hi in your message to Gen Z. Links to your website or shop can lead to separate product categories or a landing page so that the recipient on the landing page also sees a message tailor to him. See how to segment users in FreshMail . Email marketing campaigns divid in this way will also give you better analytics by analyzing campaigns for Generation Z separately you will easily and effectively find out how you deal with communication to this target group.
The open rate is noticeably better or worse than in the general segment you will see it right away and you will be able to react accordingly. Tip – create a company newsletter on an ongoing basis Internet marketing has a huge advantage over television billboards Switzerland Business Fax List or radio it can be chang and adapt at any time. Generation Z grew up with constant access to the Internet and social mia so its representatives are very well acquaint with the prevailing trends and all the news . If you keep your finger on the pulse and follow trends you will be able to adjust your communication accordingly and reach recipients who would not normally pay much attention to your brand.
Companies such as InPost and Żabka are excellent examples here their products have high adoption among Generation Z but convenience stores or automatic delivery machines are not product categories that by definition would be passionate about today’s twenty somethings. Successful comm BTC Database US unication bas on memes pop culture references and replying to comments radically changes this state of affairs. This does not mean that you should switch all communication of any brand to memes and funny pictures of cats.