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Characteristics and needs and focus branding activities on targeting these specific groups. In the world of marketing, the characteristics that define a target audience are collectively known as buyer personas. Your buyer personas take all of these traits and combine them into personal traits that represent the rest of the team as accurately as possible. The criteria you use to create your buyer personas will depend on your industry and what you stand for, but here are some general tips you can include: age group, location, average income, occupation, familiar structure, goals and aspirations, vision and values, hobbies and interests, buying behaviors such as Are they buying products online or would rather go.

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In-store content consumption behavior What kind Georgia Mobile Number List of content are they looking for and where? The more in-depth your brand management efforts when creating buyer personas, the more relevant it will become. For example, let’s say you’re launching an affordable phone for young professionals with a great camera. Rather than a young professional in the age group who likes to click pictures, your buyer persona should be something like this Income a month Likes to travel and hang out with friends at bars and coffee shops She doesn’t need a high-end phone to create a personality for your brand.

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Defining your look after extensive and painstaking BTC Database US research is now the most satisfying part of brand building. Your brand personality combines both physical attributes such as logo colors and fonts with emotional and intellectual properties such as your tone of voice. Start by listing the adjectives you want associated with your brand. Here are some examples of the simple, the funny, the bold, the artistic, the outrageously responsible, the generous, the eccentric, the pundit, the elegant, even aggressive. Start tailoring all your brand attributes and communications to evoke these feelings in your audience based on your decision. For example if you want classy and premium your logo should have.