Use a descriptive URL structure

For new sites, it makes sense to use a clear and descriptive URL structure from the start. This is because URLs help searchers understand what a page is about when it appears in search results. Most website platforms do this out of the box, except for WordPress. Don’t ask me why, but it defaults to using unique IDs like this: Luckily, this is easy enough to change. Just go to Settings > Permalinks > Post name.

Install an all-in-one SEO plugin

If you’re using WordPress, you’ll need an SEO plugin to help you optimize things like sitemaps category email list and meta tags (more on those later). Here are a few good options (you only need one): Yoast SEO Rank Math The SEO Framework Changing meta tags with the Yoast WordPress plugin You probably don’t need to do this if you’re using a different website platform like Shopify. Most of them give you ways to handle SEO basics out of the box.

Set up Google Search Console

Google Search Console is a free tool for BTC Database US tracking your site’s organic search performance. Here are a few things you can do with it: See the keywords you rank for Check ranking positions Find website errors Submit sitemaps Google Search Console Follow these instructions from Google to get set up. FURTHER READING How to Use Google Search Console to Improve SEO Set up Bing Webmaster Tools Bing Webmaster Tools is Bing’s equivalent of Google Search Console.