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Most likely you have at least potential audiences current customers and. People from advertising campaigns on the Internet so call leads. This is a good starting point for introducing segmentation in your companys marketing. Within list of all customers create separate segments for such subtypes. For example you can use demographic segmentation. This is possible by importing additional fields with values other than just the e mail address and may. Look like this for example Current customers Potential clients Current customers Potential customers. Current customers Potential customers Current clients + Potential customers + You can also use segmentation with automatic rules.
It will allow you to set segments bas on the openings or dispatches of specific campaigns. You can also use your own data by sending it via the API or Purchasing Directors Email Lists importing it from an Excel file and setting additional fields such as adding a product to the basket. Segments FreshMail Segments FreshMail Microsegmentation and parameters The secret to the correct customer segmentation is to combine various filters in a large number of very small specifically defin groups. For example Top Customers Minimum.
Orders Zero Returns Visit in the Last Few Days Top customers minimum orders zero returns visit the site in the last few days e.t.c. Re engagement Product add to cart without purchase and no visit in last few days Reengagement Product add to cart without purchase and no visit in last few days e.t.c. Undecid site visit in the last few days no purchases no additions to cart Undecid site visit in the last few days no purchases no additions to cart e.t.c. You can find more BTC Database US examples of segmentation in one of our articles . Prepare a separate tailor communication for each segment. Regular customers will appreciate the loyalty discount the undecid a time limit discount and people with an abandon cart even a simple link to the cart where they can complete their shopping. In FreshMail it is possible for example by a plugin that integrates campaigns with the PrestaShop system.