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Many organizations struggle when it comes to digital transformation. Often that’s because they focus on the technology and tools requir. But digital transformation is about a lot more than that. It’s no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization. You ne to establish a digital mindset and have the key digital skills requir to accelerate your transformation journey. As the face (and revenue generator) of your business. The secret to becoming digitiz lies in your marketing and sales teams. But do they have the knowlge and skills to take your company where you ne to go? Let’s look at five simple and effective ways you can upskill your marketing and sales teams to achieve digital supremacy. What is digital transformation?
Let’s start with what is digital transformation? Put simply. Digital transformation is when you use digital technologies to create new or modify existing business processes. Culture. And customer experiences to meet changing business and market nes. According to statista. Digitally transform enterprises will account for over $53 trillion in 2023. Up from $13.5 trillion in 2018. This figure demonstrates the ne for businesses to be digitally savvy to compete in a marketplace that’s becoming more reliant on digitization. Gdp driven by digitally transform and other enterprises worldwide from 2018 to 2023 gdp driven by digitally transform and other enterprises worldwide from 2018 to 2023 the mistake that many organizations make in their digital transformation according to brian corish.
Managing director at accenture interactive in our recent webinar is that they make too many changes at once. “if you think about digital transformation. The companies that are the best artists are those that pick a point in the customer journey and transform that. They pick one part that they know they can create competitive differentiation and double down and over-invest.” so for your company. Think about the most important area to focus on first and set realistic milestones that will help you reach organizational objectives. This could be improving the customer purchase experience. Improving sales and marketing alignment or looking to improve in-house digital skills through a training program.