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The 2022 edition of the Inspirational comes loaded with changes. IAB Spain. The association of advertising. Marketing and digital communication in Spain. Today presented the main novelties of Inspirational’22, which will take place on October 17, 18 and 20. This event of the digital industry lands this year with a clear purpose. As explained by the organization. That objective is ” to put the focus on transformation. Understood as any process that inevitably leads us to evolution and change. To be different. To broaden our perspective. Incorporate new talents and to unlearn to create space and break prejudices.
On October 20, the Presentation category email list Gala of the 15th Edition of the Inspirational Awards and the closing party will be held in person at the Círculo de Bellas Artes in Madrid . All the winners will collect their trophies during the gala, which also have a new design in this edition. Represent the “i” of Inspirational and a lamp . They begin in the shape of a quadrangular prism and rotate 180º on its axis to end in a sphere that represents the point of the “i”. This design has also been created by the Lady Brava agency . In addition to the makeover, the new trophies are more sustainable .
The most important topics that will be BTC Database US discussed in these sessions will be, among others, Retail Media. Therefore, the metaverse and gaming or new audio formats . Therefore, the first of them will be the center of the presentations on Monday morning, where brands such as Samsung, Mahou San Miguel or Coca-Cola will debate the advantages of this type of advertising. Regarding the metaverse. Therefore, accenture Song will put the news on the table together with Meta. The debate around social networks will be served by Sara Pastor, from Twitch.
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