The sales page or sales letter is one of the most important pages on our website and also in our entire funnel . This is when you have to bring out all your potential so that the potential client goes through a small process in which they end up doing what we want: one click to buy, book an appointment, fill out a form, or whatever. It’s the decisive moment. So we have to work hard to make our sales page impeccable. After having worked with very different projects, you see everything. In fact, it surprises me that even some businesses can sell online, offering so little (and bad) information. Not to mention the user experience. But… that is a topic for another article.
Know your target audience Learn write
I know you think it’s obvious, but you can’t even imagine the amount of texts I see written “for anyone.” For example, if you want to sell a yoga course for pregnant women, you will have to know their fears, concerns and desires in depth. Learn write Wanting executive data to learn yoga to alleviate the symptoms of pregnancy or have a better connection with the baby is not the same as simply to relax. The better you know who your ideal customer is , the more concise your message can be and the more clearly the value you are offering will be captured.
Use a sales formula
Once we have told the reader “hey, I know you have this problem and that this is happening to you,” we have to make that problem stir and bother them inside. We call this agitation, and with it we intend to aggravate the Learn write problem. Make it perceived with more importance than it already has. So that? So that the potential client sees that, if he does not BTC Database US find a solution, he will have more serious consequences than he believes. We get him to think “well, maybe what they are telling me is true, I want to know more.” If you work this phase correctly (by going to their pain points, their frustrations or the objectives they want to achieve), you will be much closer to them wanting to know about your offer.