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As you can see, regardless of whether it is an e-commerce. A factory or any other business, resilience in marketing is an essential factor. Which can practically be valued as an element of survival. To apply this highly relevant value, marketing teams and their members have to pursue different principles. Philosophies and approaches that promote. Adaptability and good performance in adverse contexts. regardless of the circumstances and not embracing. Changes or opportunities for improvement are anti-values for the resilient mindset.
It also involves changing and striving to improve so job function email list that these setbacks do not happen or, at least. So that the damage and impacts associated with them are much smaller and do not affect the service. The shopping experience and other strategic elements. In other words, resilience in marketing also demands an anticipatory attitude. Especially modifying certain processes, actions and methods before they cause negative results. Resilience, at the business level, is not a purely reactionary philosophy. That is, it is not just about waiting for problems to arise in order to face them.
Yes, just a few lines ago we talked about assuming BTC Databases an anticipatory stance and changing to avoid problems, but, let’s face it, errors, failures and unwanted events will always occur. Remember: it is part of life, and also part of business dynamics. Luckily, when negative things happen that we don’t want or expect, marketing resilience is also there to help us. In fact, it is these contexts when this value is most felt. For resilience in situations of error and failure, the principle is clear: turn mistakes into learning.