Menu
Advertisers can use different terms, but in all cases, the content of the advertisement must be clearly marked as an advertisement. According to the Federal Trade Commission: “ The list should use a clear label to indicate that the ranking is paid. ” [2] In recent years, consumers have responded more positively to emotional-attracting advertisements, and some advertisers have sought to integrate their advertisements into the entertainment that is being presented.
These types of integrated advertising allow companies to be associated with content that special data has been consumed. [7] Product implantation （ Embedded marketing ） is a pioneer in native advertising. The former puts products in content, while in local marketing permitted by US law, as long as there is sufficient disclosure, [8] products and content are combined.
The table Although the inventions surrounding native advertisements are still ambiguous, many experts [ cunning claims ] believe that the 《Hormack Hall of Fame 》 series of programs is one of the earliest examples of the technology. The program was first BTC Database US broadcast in 1951 and is still running. [Need to quote ] Modern native advertising formats now include promotion of videos, images, articles, reviews, music and various other forms of media.