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[27] The two famous platforms using this open model are Taboola and Outbrain. The hybrid platform allows content publishing platforms to establish a private market where advertisers can choose to bid for advertising space stocks through direct sales or through a programmatic auction called real-time bidding （RTB）. Therefore, the advertisements distributed on the hybrid platform are placed there by the platform itself, and the space has been sold to open platform advertisers.
Primary advertisements, also known as sponsored content, [1] [2] Partner content, [3] and brand news, [3] is a latest database payment [3] [4]D1. The form and function of the platform it appears. In many cases, its function is similar to advertising, and it is manifested as video, article, or editorial. “The term ” refers to the consistency of content with other media appearing on the platform.
These advertisements reduce consumer advertising awareness by mixing the advertisements into the original content of the platform, even if it is marked as “ sponsorship ” or “ brand ” content. [5] Due to its ambiguous nature, it may be difficult for readers to immediately identify it as an advertisement, especially when using BTC Database US deceptive labels such as “ from the network ”. [1] [6] Since the early 2000s, the US Federal Trade Commission (FTC) requires that content paid by advertisers and created by non-publishers must be labeled.