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Use ready made optimization solutions test the time of sending and various variants of the subject or sender’s name thanks to which you will be able to adjust your mailing to the preferences of most of your readers. Remember the more information you give about yourself the more you inspire confidence. Take care of the quality of your database the fewer users that end up on your mailing lists the more effective your mailings will be. Greet your audience and be remember after all the first impression is the most important. Do not judge a book by its cover And the email Use the potential of these elements Back to the list of entries Facebook Twitter LinkIn Google Pinterest Buffer If an email campaign were a book the preheader sender name and email subject would be the cover.
Why These components are visible in the inbox even before the recipient opens the message. So do your best to generate interest at this stage. Sender name Italy Business Fax List Surely like me you are eager to reach for books by an author you know and like. The same is true with mailing campaigns. Recipients are more likely to open messages from a sender they know especially if the sender is using their real name.
Preheader My tips note that the sender’s name is the first thing the recipient sees. Let yourself be recogniz at a glance put the real name of a person from your organi BTC Database US zation and or company name in the sender field you are just starting your adventure with email marketing and you are not sure which name will arouse the greatest interest Try A B testing have you been conducting email marketing activities for a long time Try not to make significant changes to the sender field area. Most likely your recipients already associate messages with the name you use.