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Many marketers have been turning to younger. More tech-friendly generations. Like gen z and millenials. When assessing data and consumer behavior; yet. Beyond the generational gap that creates what some may view as a technological divide. The boomer generation makes up a healthy segment of active consumers who shouldn’t be overlook. While there doesn’t ne to be much said about the difference in attitudes toward technology between boomers and younger generations. When it comes to reaching this group. There are a few things to keep in mind that will help you foster long-term customer-brand relationships.
Unlike the digital natives that live and breathe on social platforms. Boomers. Much differently. Are a generation that grew up in a world with more traditional forms of communication like paper mail. Newspaper advertisements email list and phone calls. With the digitization of the millennium. Boomers now happily gravitate mostly toward email — a form of communication that serves them the brand interactions they love in a comfortable and familiar way.
channel for this generation. According to marigold’s 2023 u.S. Consumer trends index. 62% of boomers have made a purchase from an email in the last year. No other purchase channel even cracks the 50% mark among boomers — thus. Making email marketing the most BTC Databas EUS effective method for reaching the majority of this generation.The importance of a well-round strategy However. Don’t totally rule out the possibility of utilizing other channels yet. While boomers may not be the most digitally connect generation. Their use of mobile devices is still quite considerable.
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