Since we’ve changed our bidding strategy to Maximize Conversions, we wanted to test whether the change resulted in an increase in conversions. Another important metric is cost because we don’t want it to increase as we get more conversions. We therefore choose the little change option. This part will depend on your goals in this experiment. Regarding the division of experiments from the base activity we usually use the test activity because it will be more efficient. Keep in mind that if one campaign has a higher budget, be it an experiment or a base campaign, it may have a higher impression share than the other and this will have an impact on the results.
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If for some reason you want to leave an activity for Turkey Mobile Number List a long time and you want to minimize the risk you can adjust the percentage so that your test activity only gets while the base activity is. Targeted Experiments In the advanced options you can indicate whether you want users to see only your experiment or the original campaign, or a random mix of both. The search-based option means that the algorithm randomly displays the original experiment or campaign each time a user performs a search. This means that if we search for a keyword twice it could theoretically appear in both the test campaign and the base campaign based on the other hand.
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The test means everyone will only see one version BTC Database US of the campaign no matter how many times they search. The first-time campaign is the one that will keep sending you the same ad settings. From our commitment to using a search based on that algorithm assigns users to original or experimental thus limiting variation to only that variable. But if for some reason you prefer a search-based campaign you can change that in the advanced options. Then we can choose the dates for the experiment. The start date will start the day after the test is created. For the end date you can be in.