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We agree. Here are some of the benefits of bimi logos: bonus branding on your email campaigns increase brand recognition and loyalty helps subscribers identify authenticat messages from your company, differentiating them from fraudulent emails, aka email brand spoofing could help boost email open rates because your brand stands out in the inbox gives brands more control over inbox logos on that last point, bimi isnt the first attempt to add inbox logos to messages from brands. Remember google+? At one point, gmail tri using the long-gone social mia platform to connect senders with their official logos. It didnt always work out. Sometimes a logo was display that was completely wrong. The bimi email specification lets senders define what logo to use.
But hold up a minute, getting bimi to work isnt quite as simple as uploading your logo somewhere although thatd be nice. Setting up bimi can actually get very technical. Thats partly because there are strict requirements involving email authentication, especially your dmarc policy. You also ne a specific business lead type of file to create a bimi logo and you ne to add a bimi record to your domains dns server. What is a bimi record? Unless youve got some serious technical skills and access to dns servers, this part of the process may require you to get in touch with the it department. But here goes Just like the spf, dkim, and dmarc protocols, a bimi record is publish on the dns of your sending domain or domains.
That may be different from your brands main website domain. Often, larger organizations have a specific subdomain thats us as a mail server marketing. Domain. Com, mail. Domain. Com, etc. . Heres how a bimi dns txt record is formatt: default. _bimi txt “v=bimi1; l=https: //mydomain. Com/image. Svg; ” all that a bimi record does is tell receiving email servers BTC Database US where to find the right svg file for an official logo to represent your brand. However, adding the bimi record is actually the last step in the bimi implementation process. So, we sort of got ahead of ourselves. Lets back up a bit Why was the bimi email specification introduc? The truth is, the bimi email specification is basically a carrot on the end of a stick for email senders and marketers.