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How do you do this? It all comes down to that Align metrics documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever. The essence of strategy is choosing what not to do, says MichaelEPorter. #productivityClick to Tweet Once your content marketing strategy is documented, be very focused and only work on things that support your strategy.
And you know what? Almost every year, brand awareness top industry data was the number one. Goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals).This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.
For the first time, we asked respondents if they had Btc Databaseus stopped any content marketing efforts they found ineffective to focus on what brought them the best results. of top performers say they do so, but only of all respondents say the same. That’s not enough. Even top performers have work to do in this area.How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever.
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